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We have joined hands with UNICEF the Netherlands to help tackling Ivory Coast’s plastic waste problem and build schools for children. We have initiated a multi-year partnership with UNICEF the Netherlands to help funding their ‘Plastic Bricks’ program. As part of our long-term strategy, ‘Rethinking Plastics 2030’, we are providing funding for the program which converts plastic waste into building blocks for classrooms and schools while providing fair remuneration for plastic collection and training in entrepreneurship.
Ivory Coast faces a major waste problem, with over 288,000 kilos of plastic ending up in landfills every day. Only 5% of this plastic is collected and recycled, leaving young people and women in poorer communities without sufficient income. The Plastic Bricks program aims to help tackling this by providing fair remuneration for plastic collection and training in entrepreneurship. Additionally, 1.6 million children and young people are not attending school in Ivory Coast. The program aims to recycle plastic into building blocks for classrooms and schools in collaboration with UNICEF’s local partners.
This partnership aligns with our sustainability strategy which is, amongst other, focused on reducing the environmental footprint of our value chain. Our ambitious goal is "Rethinking Plastics 2030": our objective is to phase out virgin fossil-based plastics through innovation, elimination and circularity by 2030.
This Partnerships also supports Sustainable Development Goals 4, 8, 12, 13, 14, and 17, which are key to our sustainability strategy.
"At PF Concept, we recognize that the future of the product media market lies in circularity. Our 'Rethinking Plastics 2030' goal allows us to contribute to improving our industry by tackling plastic waste. UNICEF's Plastic Brick program aligns strongly with our vision, enabling us to build a better environment, support fragile communities, and promote education for future generations." – Ralf Oster, CEO of PF Concept
Our collaboration with UNICEF the Netherlands is a testament to our unwavering commitment to building a more sustainable future for our company, industry, and society, in addition to our participation in the United Nations Global Compact and support of the Sustainable Development Goals. This partnership reflects our dedication to making a positive impact on society and the environment, and we are excited about the potential it holds for a more sustainable future.
For more information on the program, please visit UNICEF’s website.